1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
![PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f94932cf2cc4532b47ff624a214ab6414f6c437b/3-Figure1-1.png "PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar")
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
PDF) Antecedents of Green Brand Equity: An Integrated Approach
Green Brand Equity in industrial B2B markets
Brand equity word cloud with green banner Stock Photo - Alamy
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
![PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8204e35b3b4488c1358011fc6bc46ab625398660/6-Figure2-1.png "PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar")
PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
![PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c02c1861382da5b0ad76ee3319c88b492c836f51/4-Figure2-1.png "PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar")
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Impact of green marketing, greenwashing and green confusion on green brand equity
Management Science Letters
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective - Kang - 2012 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
PDF) Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
Build Your Brand Value by Becoming More Sustainable
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
