Brand activism. Dal purpose all'azione by Philip Kotler
The Brand Activism Workshop — Philip Kotler
File:Business as a force for good.jpg - Wikimedia Commons
Brand Activism: From Purpose to: Philip Kotler: 9780670096022: Amazon.com: Books
The Power of Brand Activism: How Businesses Can Use It for Good
Marketing 4.0 and Social Activism | by Angelina Costa | Medium
File:Brand activism evolution.png - Wikipedia
Brand Activism and the Future of Branding — Philip Kotler
Regressive, Neutral or Progressive Activist Brands. Whether You Take A Stand For Something Or Not, You Fall Into Any Of These 3 Categories. | by Rod Aparicio | Medium